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Stetson
Over 150 years of American heritage
Art Direction
Ernesta
Setting the style for stills and motion
Creative Direction
Art Direction
Content
3sixteen
Pushing an existing mark into new territory
Brand Identity
Ernesta
A short primer on quality in rug making
Creative Direction
Content
REI
Looking back pushes a brand forward
Brand Identity
Filson
Modernizing outdated product photography
Art Direction
Ernesta
The Right-Sized Rug with Brian Paquette
Creative Direction
Content
The Brutalist
An experimental and artful beer brand
Naming
Brand Identity
Retail Packaging
Huckberry
A new brand identity sparks growth
Brand Identity
Brand Guidelines
King State
Beer, wine, cocktails, coffee, and food
Brand Identity
Apparel Graphics
Naming
Signage
Retail Packaging
Filson
A library of heritage-inspired brand graphics
Apparel Graphics
Signage