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Stetson
Over 150 years of American heritage
Art Direction
Ernesta
Design-led art direction for stills and motion
Art Direction
3sixteen
Pushing an existing mark into new territory
Brand Identity
Ernesta
A short primer on quality in rug making
Creative Direction
Content
REI
Looking back pushes a brand forward
Brand Identity
Filson
Modernizing outdated product photography
Art Direction
Ernesta
The Right-Sized Rug with Brian Paquette
Creative Direction
Content
The Brutalist
An experimental and artful beer brand
Naming
Brand Identity
Retail Packaging
Huckberry
A new brand identity sparks growth
Brand Identity
Brand Guidelines
King State
Beer, wine, cocktails, coffee, and food
Brand Identity
Apparel Graphics
Naming
Signage
Retail Packaging
Filson
A library of heritage-inspired brand graphics
Apparel Graphics
Signage