Jordan Butcher,
d.b.a. Strange Practice

Creative director, art director, designer, etc.

Jordan is a Swiss army knife, a workhorse — far beyond a jack-of-all-trades. Capable of both independently tackling large projects or supplementing in-house teams.

He started working in design as a teenager in West Virginia, making artwork for local hardcore bands. Since then he’s spent over a decade both working in-house and in the agency system. At this point there are few physical or digital spaces he hasn’t touched. He is well-read, well-connected, and well-opinioned. No matter the task, he applies his deep-rooted Appalachian work ethic with acclaimed results.
Skills
Naming
Brand Audits
Brand Identity
Brand Guidelines
Creative Direction
Art Direction
Consulting
Illustration Sourcing
Photography Sourcing
Book Design
Digital Design
Content Design
Poster Design
Retail Packaging
Signage
Music Packaging
Apparel Graphics
Tour Graphics
Select Clientele
REI
Lee Jeans
ABInBev
Universal Music Group
‍Stetson
FIlson
Sony Music
Huckberry
Sub Pop Records
Backstreet Boys
Caspian
City and Colour
Deafheaven
Death Cab for Cutie
Minus The Bear
Chris Stapleton
Sunny Day Real Estate
Weyes Blood