Stetson
Over 150 years of American heritage
Art direction for Stetson’s fall/winter 2024 campaign, set against the rugged landscapes of the Olympic Peninsula. The images capture a distinctive shift from Stetson’s traditional cowboy narrative, showcasing the brand’s hats and outdoor apparel in a strikingly untamed, Pacific Northwest setting, stretching the brand’s story to the farthest reaches of the American West.
Stetson
Over 150 years of American heritage
Art direction for Stetson’s fall/winter 2024 campaign, set against the rugged landscapes of the Olympic Peninsula. The images capture a distinctive shift from Stetson’s traditional cowboy narrative, showcasing the brand’s hats and outdoor apparel in a strikingly untamed, Pacific Northwest setting, stretching the brand’s story to the farthest reaches of the American West.
Still photography by Brandon Scott Herrell
Cinematography by Tyler Kalberg
Styling by Therese Lefebvre
Production by Oh! Mgmnt
Talent: Karli Durden & Tobias Hayduk