Ernesta
Setting the style for stills and motion
Ernesta is making custom-sized rugs (traditionally complex to purchase) easily available direct-to-consumer.
In DTC business, especially in the design space, presentation is paramount — For Ernesta, accurate color and texture in photography drives growth and reduces returns. Video content should balance style, education, and inspiration. All brand assets are designed to be modular, for use across e-commerce, social, paid ads, and beyond.
Ernesta
Setting the style for stills and motion
Ernesta is making custom-sized rugs (traditionally complex to purchase) easily available direct-to-consumer.
In DTC business, especially in the design space, presentation is paramount — For Ernesta, accurate color and texture in photography drives growth and reduces returns. Video content should balance style, education, and inspiration. All brand assets are designed to be modular, for use across e-commerce, social, paid ads, and beyond.
The stakes are high for product photography. The images must put the consumer at ease that what they see on the website is what they’ll get on delivery day.
Each rug is photographed in several angles to highlight pile, serging, pattern, and texture.
Interior photography features the rug as part of a home’s wholistic design vision.
Ernesta’s interior styling uses eclectic taste to showcase the rugs, rather than leaning on highly stylized or trendy photography — elevating the brand beyond fast fashion.
Product photography, Will Styer
Assistance: Lauren Barr
INterior Photography: Pippa Drummond & Alice Gao
Quality Video DIRECtor and editor: WILSON CAMERON
TALENT STYLING: ALEXIS BADIIYI
HAIR AND MAKEUP: ALEX LEVEY & D’ANGELO ALSTON
Styling: Nora O’Neil
Production: Oh! Mgmt