For any direct-to-consumer brand the game can be won or lost in photography. Doubly so for a one in the design space. Ernesta is making custom-sized rugs (traditionally difficult to purchase) available direct-to-consumer.

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E-commerce Photography & Motion

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The stakes are high for product photography — the images must put the consumer at ease that what they see on the website is what they’ll get on delivery day.

Each product is photographed in several angles to highlight pile, serging, pattern, and texture — and flagship products have a short video walkthrough by an Ernesta team member.

Interiors

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Lifestyle images feature the rug as part of a home’s wholistic design vision. The interior styling uses eclectic taste to showcase the rugs, rather than leaning on highly stylized or trendy photography — elevating the brand.