The brand identity for The Brutalist is simple — a set of internally stacking squares, one side for each of the fundamental ingredients of beer. The wordmark is a system of mono-sized geometric letters that can be stacked or aligned in any way.

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The can labels are a standardized system. Each beer is represented by a pattern of black on a solid, with a small strip for important release information. The visual language of The Brutalist is mysterious and simple, in many ways an anti-brand. It serves the beer and the people who make it, not the brand itself.