Stetson

Capturing evergreen outdoor imagery for the inventor of the cowboy hat

Capturing evergreen outdoor imagery for the inventor of the cowboy hat

Photography and motion art direction for Stetson’s outdoor hat collection, photographed in the lush Olympic Mountains.

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The images are an intentional departure from the brand’s traditional cowboy narrative, extending the brand to the farthest reaches of the American West.

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A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
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A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
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A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
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A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
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Stills and motion are shot with a mobile-first approach, ensuring they perform well across Stetson’s website and paid social ads.