Strange Practice
Jordan Butcher
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Strange Practice is the cage-free creative office of Jordan Butcher, focused on brand identity and music packaging. The studio is small but mighty, capable of tackling both large-scale projects or supplementing in-house creative teams. As of this writing, Jordan is 0-2 at the Grammy Awards but has received recognition elsewhere, most notably, his local fly fishing shop.

Jordan is currently available for projects in 2024
An ever-expanding list of services:
Branding
Brand Audits
Creative Strategy
Brand Guidelines
Brand Positioning
Identity Design
Naming
Direction
Creative Direction
Art Direction
Consulting
Curation
Illustration Sourcing
Photography Sourcing
Design
Books
Digital
Interiors
Posters
Retail Packaging
Signage
Music Industry
Album Packaging
Boxsets
Merchandise
Promotional Graphics
Stage Design
Tour Graphics
Six core ideas drive Jordan’s work:
1. Strategy comes first
The most successful projects have purpose and specific goals. Without establishing intent, we’re just pushing around pixels. On the other hand, when backed by a strong vision, design can communicate clearly and effectively.
2. Trends are a trap
Of course, it’s beneficial to be aware of what’s resonating in culture. But... it’s critical to be wary of trends, most have an inevitably short shelf life. The goal for every project is timelessness, however lofty it may be.
3. Half-ass nothing
Attention to detail is never frivolous. All decisions, no matter how minuscule, are all in service of a grand idea. It may seem counterintuitive, but you need to look into a microscope to understand the big picture.
4. Everything is storytelling
Nothing new here. Everyone knows stories are the most powerful form of communication. People can sniff out phony. The good news is everyone, and every brand, has a story. Design can go beyond the expected and uncover what’s most impactful.
5. Transcend personal taste
Bear with this somewhat hot take, but some things are objectively good or objectively bad. When thoughtful design and strategy are paired, they become unassailable to individual preferences. In terms of design, there are right answers.
6. Evolution over revolution
Some of the most important advances have been incremental improvements to existing technology. Likewise, in design, iteration can be more effective than starting over. The most brilliant work often preserves the language of what’s come before.
Past and present clientele includes:
Musical artists:
Anberlin
Backstreet Boys
Barcelona
Brand New
Caspian
Cataldo
City and Colour
Daisyhead
Deafheaven
Death Cab for Cutie
Deep Sea Diver
The Devil Wears Prada
Fleet Foxes
GY!BE
Ian Sweet
Ivan & Alyosha
James McAlister
Jen Wood
Jeremy Enigk
JMSN
Julian Lage
mewithoutYou
Minus The Bear
Noah Gundersen
Punch Brothers
Rosetta
Run River North
Sainthood Reps
Shiner
Silent Planet
Silverstein
The Sight Below
Chris Stapleton
Souvenirs
Sunny Day Real Estate
This Will Destroy You
Thrice
Thursday
Underoath
Valleyheart
Washed Out
Weyes Blood
New York, NY