Brand Identity
Brand Guidelines
Apparel Graphics
Naming
Signage
Retail Packaging
Brand Positioning
King State
King State is a Tampa-based coffee roaster and beer brewer — though since it was founded in 2013 has ventured into many business lines. Strange Practice acted as the brand’s in-house creative arm from 2015 until 2023, handling every aspect of the company’s creative from brand identity and beer labels to menus and physical build-outs. Full case study coming soon
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