Flat File
Deconstructing iconic art exhibitions
Deconstructing iconic art exhibitions
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Launched during the early stages of the COVID-19 pandemic, Flat File deconstructs and bootlegs vintage art exhibition posters and imagines what a good museum merch program could be. It ended after only three releases due to cease and desist orders.

The project was featured in GQ, WSJ, and Gear Patrol.

Project details
Project details

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A blurry photograph of a man running across a bridge.

Iconic exhibition advertisements and programs used as reference points

A blurry photograph of a man running across a bridge.

Iconic exhibition advertisements and programs used as reference points

Iconic exhibition advertisements and programs used as reference points

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A blurry photograph of a man running across a bridge.

Iconic exhibition advertisements and programs used as reference points

Iconic exhibition advertisements and programs used as reference points

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A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
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A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
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A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
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A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
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Ideas cannot be owned. They belong to whoever understands them. The piece takes a physical form and becomes an object. This object may be possessed. ‘A work of art,’ says Gertrude Stein, ‘is either priceless or worthless.’”


— Sol LeWitt