Naming
Brand Identity
Apparel Graphics
Flat File
Flat File is a collaboration between Strange Practice and Andrew Chen and Wesley Scott of New York menswear brand 3sixteen. Launched during the early stages of the COVID-19 pandemic, Flat File deconstructs and bootlegs vintage art exhibition posters and imagines what a museum merch program could be. The project was featured in GQ magazine, The Wall Street Journal, and Gear Patrol.
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“
Ideas cannot be owned. They belong to whoever understands them. The piece takes a physical form and becomes an object. This object may be possessed. ‘A work of art,’ says Gertrude Stein, ‘is either priceless or worthless.’”
Sol Lewitt