Ernesta
For any direct-to-consumer brand the game can be won or lost in photography. Doubly so for a one in the design space. Ernesta is making custom-sized rugs (traditionally difficult to purchase) available direct-to-consumer.
E-commerce photography and video
The stakes are high for product photography — the images must put the consumer at ease that what they see on the website is what they’ll get on delivery day. Each product is photographed in several angles, and includes a product walk-through by an Ernesta team member.
Interior photography
Lifestyle images feature the rug as part of a home’s wholistic design vision. The interior styling uses eclectic taste to showcase the rugs, rather than leaning on highly stylized or trendy photography — elevating the brand.
Product photography by Will Styer
Assisted by Lauren Barr
Lifestyle Photography by Pippa Drummond & Alice Gao
Styling by Nora O’Neil
Production by Oh! Mgmt