Extending a brand into new territory for The 3sixteen Active Collection

Brand Identity

The 3sixteen Active Collection

Strange Practice has partnered with 3sixteen on special projects for more than a decade. For their first athlete-focused apparel, the main symbol was refreshed, setting the Active Collection apart from the core line.

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Using an existing language

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The collection mark expands on 3sixteen’s primary symbol, creating a new brand code that conveys speed and movement. Instantly recognizable, but a totally new expression.

Primary symbol

3sixteen Active Collection mark

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Application

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Reflective heat transfers of the mark provide visibility for morning and dusk runners. The rounded icon is the perfect counter to the clean, straight lines of of the garments.

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Photography by David Hashim

Primary symbol by Studio Mast

Extending a brand into new territory for The 3sixteen Active Collection

The 3sixteen Active Collection

Using an existing language

Application

Extending a brand into new territory by The 3sixteen Active Collection

Application

Extending a brand into new territory
by The 3sixteen Active Collection