Strange Practice
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Filson

Strange Practice has supplied a wide range of work for heritage outdoor and workwear apparel manufacturer Filson, helping elevate the brand from an ‘attic find’ to recognizable worldwide in both traditional workwear and fashion circles.


The challenge is keeping the brand’s soul intact, matching originals as closely as possible when remastering existing artwork — and treading carefully when creating from scratch.

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Heritage-inspired brand codes for Filson
Design

Strange Practice has supplied a wide range of work for heritage outdoor and workwear apparel manufacturer Filson, helping elevate the brand from an ‘attic find’ to recognizable worldwide in both traditional workwear and fashion circles.


The challenge is keeping the brand’s soul intact, matching originals as closely as possible when remastering existing artwork — and treading carefully when creating from scratch.

Original patent seal, c. 1900

Remastered patent seal

Remastered patent seal

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

All Filson graphic design work must be allowed to patina naturally in the environment It’s used in, rather than applying faux-texture to simulate age. All new marks are directly inspired by the brand archive, so they always feel at home alongside images and signage that are, in many cases, well over 100 years old. Heritage in high-definition.

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Creative Direction by Alex Carleton & Maurizio Donadi

Signage manufactured by Western Neon