Good beer conceals high art and complex science within simple forms, just like Brutalist architecture. The nod to the movement, aside from sounding ominous and dark — a common trope in craft brewing — is a perfect representation. The purpose of the brewery, as the name suggests, is to strip away all unnecessary decoration and focus solely on the basic materials — in this case, single hop varietals.

The brand identity for The Brutalist is simple — a set of internally stacking squares, one side for each of the fundamental ingredients of beer. The wordmark is a system of mono-sized geometric letters that can be stacked or aligned in any way.

For canning, the labels are a standardized system. Each beer has a pattern of black on a solid, with a small strip for release information. The visual language of The Brutalist is mysterious and simple, in many ways an anti-brand. It serves the beer and the people who make it, not the brand itself.