History sets template — Drawing from historic references, every SKU was restyled and photographed, with early 1900s catalog illustrations serving as inspiration for styling flat lays.

Filson manufactures products that last a lifetime, so it’s important to highlight the overbuilt details and aging process of the garments and accessories. Soft, angled, and natural light showcases the heavyweight materials and deep earthy color, emphasizing the craftsmanship and durability that are central to the brand’s legacy.

At the time of acquisition, catalog and e-commerce sales accounted for the largest percentage of the brand’s revenue. Both demand high-quality imagery. Multiple angles of each product, meticulously styled, have enhanced the shopping experience for the Filson customer by leaving nothing to the imagination — what you see is what arrives on your doorstep.