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The collection mark expands on 3sixteen’s existing mark and creates a new brand code that conveys speed and movement. Instantly recognizable, but a totally new expression.
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Standard symbol
Standard symbol
3sixteen Active Collection
Standard symbol
3sixteen Active Collection
Standard symbol
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Standard symbol
Reflective heat transfers of the mark provide visibility for morning and dusk runners. The rounded icon is the perfect counter to the clean, straight lines of of the garments.
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The 3sixteen Active Collection has resonated since its launch, prompting its expansion with additional seasons — expanding from just base layers into outwear and introducing new color ways of the core offering.
Photography by David Hashim & Dan Chen
Original 3sixteen symbol by Studio Mast