Jordan Butcher, d.b.a. Strange Practice

Meticulously detailed work for people who make tangible products, digital brands, and artists connected to subculture

A model wearing classic Stetson western wear leans against an old-growth tree in the Olympic National Forest.
Photography for Stetson
A contemporary living room styled with natural earth tones, minimalist furniture, and a custom Ernesta rug tailored to fit the space.
Art direction for Ernesta
Long-sleeve t-shirt showcasing Brancusi's exhibit imagery from the 1969 Philadelphia Museum of Art exhibition, printed in archival-style graphics.
Studio project, Flat File
Hand-painted Heavy Water Coffee Shop logo on the side of the café building in Los Angeles, featuring bold lettering.
Visual identity for Heavy Water Los Angeles
Front graphics of two vinyl dust jackets from Thrice’s *Major/Minor*, featuring metallic silver abstract textures.
Artwork for Thrice
Minnows bar entrance in Greenpoint, Brooklyn, captured in a grainy image with its logo digitally superimposed on the awning.
Visual identity for Minnows NYC
Front cover of *Uniform*, a photo book by John Keatley, along with a limited edition art print sealed in a translucent sleeve.
Book design for John Keatley
Four open spreads from *No New Kinda Story*, highlighting vivid red metallic inks and duotone printed photography.
Book design for No New Kinda Story
A classic Victorian home entrance with warm hues, bright white paint, and a slightly open door revealing light on a custom Ernesta rug.
Art direction for Ernesta
Two Wrangler posters with bold red, white, and blue graphic design, layered over images of women modeling classic Wrangler jeans.
Graphic design for Wrangler
A modern sitting area near a floor-to-ceiling picture window, styled in dark earth tones with a custom round Ernesta rug anchoring the space.
Art direction for Ernesta
Two product images of the black and red plaid Filson Cruiser coat against a white background, highlighting design details and styling.
Art direction for Filson
Billboard advertising Deep Sea Diver and Sub Pop Records, featuring custom typography, mounted above a liquor store in Los Angeles.
Graphic design for Deep Sea Diver + Sub Pop
Damaged vinyl sleeve of *Posture of Apology* by Souvenirs, showcasing the gatefold design with an ancient Roman bust illustration.
Graphic design for Souvenirs
Monochrome textured illustration with hand-drawn stippling on the left, an American flag on the right, and a distressed white frowning face scratched across the surface.
GIFGA, Vol 2